TORONTO
HONG KONG
SHENZHEN
SHANGHAI
YOUR CREATIVE DESIGN PARTNER
We unveil each brand’s authentic story
We’re a Creative Branding Agency with edge. We are dedicated to developing brands that reflect their owners’ vision and stand out in the marketplace. We don’t just include branding in the mix of services because it sounds good, we are an enthusiastic creative branding company that boasts extensive experience and passionate commitment to every project we take on. Within our creative design teams, we have a close-knit team who perform all our services in-house. This means every project receives clear communication between departments, shared expert input and a streamlined development process.
WHAT WE DO
We dig deeper and use numbers to inform design and boost the bottom line.
Developing brands from the ground up, we ensure your inspired ideas come to life. We listen to our clients, discovering and developing their vision through tone, story and creativity, allowing us to unveil each brand’s authentic personality. We’re a Creative Branding Design Agency that creates, refreshes and refocuses existing brands both locally and globally.
We’re designers who are driven by numbers! We explore the figures behind your brand and discover areas for growth, helping you to identify opportunities and hidden potential you never knew existed. Our holistic approach to your brand means we dig deeper to truly understand it’s direction and incorporate this into our creative decisions to help increase profit growth. This makes us savvy and economical, and a dedicated design partner for your brand.
OUR PROCESS
1
DISCOVER
BRAND POSITIONING & STRATEGY
We workshop to reveal your ideal customer, allowing us to build a brand personality that connects aesthetically and emotionally with your consumers. Through these demographics we explore and develop brand tone, brand values and establish a brand story which resonates strongly with your target market.
THE IDENTITY OF YOUR BRAND
Our discoveries made during research and development of your brand personality allows us to then position your brand effectively and create an authentic visual identity. Developing a brand image and creative solution that fosters a strong relationship between brand and customer.
2
CREATE
With a strong brand identity established the journey to brand growth becomes much clearer. This enables the efficient implementation and rollout of creative artwork, allowing us to expand your brand’s story across all the creative elements required.
APPLY IDENTITY ACROSS ALL ELEMENTS & ROLLOUT
3
IMPLEMENT
4
NUTURE
BRAND GROWTH
Following brand rollout, we nurture our established brands encouraging growth and exposure. We focus on sustainable expansion through online automation, print media, marketing material, digital strategy and SEO, providing solutions at each stage of the brand lifecycle.